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Ideals and Reality
The 4-day workweek. The 4-hour work week. Sounds really nice, doesn’t it? Who wouldn’t want to work 4 days every week and then play for 3 days? It’s not surprising that tens of thousands of books have...
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Creativity + Technology in Chicago
The crowdSPRING crew has the honor of attending WIRED NextFest 2008‘s opening event in two weeks. The festival, which will be held in Chicago’s Millennium Park from September 27th – October 12th,...
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Professionalism Is Earned
In 2006, Jason Fried of 37signals posted a short article to the Signal v. Noise blog titled “‘Professional’ is a buzzword”. Jason wrote: “It seems like it’s time to call a spade a spade:...
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How to Leverage Social Media: Where to Start?
“The Conversation Prism” – a social media snapshot by Brian Solis Last week, crowdSPRING’s Director of Marketing Pete Burgeson spoke at a forum sponsored by the Chicago Community Trust regarding how...
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Twitter Link Round Up
Every week on the crowdSPRING Twitter account, I post loads and loads of fun links pertaining to logo design, web design, social media, business, online marketing, and more! However, due to the...
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Book Review: Rework (by Jason Fried and David Heinemeier Hansson)
I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David...
View ArticleNot Everyone Is The Right Customer
A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no...
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Lean Business: Do Unto Others*
The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is...
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6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small...
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is the most powerful marketing tool for most businesses. Unlike naturally occurring word-of-mouth when a friend or...
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10 Loss Aversion Marketing Tactics to Help Your Small Business Retain...
People don’t like to lose. Whether it’s losing a game, an argument, or an item we want to buy, we don’t like it. In fact, people make buying decisions that are motivated by their desire to avoid a...
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Twitter Link Roundup #349 – Terrific Reads for Small Business, Entrepreneurs,...
We all know someone always seeking a compliment, whether through off-handed self-deprecation or an endless stream of selfies on Instagram. It’s tempting to roll our eyes at this kind of apparent...
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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce...
What does emotion have to do with creating loyal, enthusiastic customers? Everything. If you want to turn casual customers into more powerful brand ambassadors, you need to give them a compelling,...
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How to Successfully Rebrand: Everything Your Small Business Needs To Know
Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. Your company’s brand is the...
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Brand Health: 6 Important Questions You Should Ask About Your Small Business...
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is...
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9 Proven Strategies Your Small Business Can Use to Increase Engagement and...
If you run an e-commerce business or depend on leads to generate revenue from your website, the forms on your site will make or break your business. A SalesForce study concluded that “companies that...
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Twitter Link Roundup #350 – Terrific Reads for Small Business, Entrepreneurs,...
It can be tough to feel like you have power over money. Between salary, rent, and every other relatively fixed factor in our financial lives, feeling in control over our finances can feel impossible....
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15 Tips To Successfully Market Your Small Business This Holiday Season
It’s that time of year again! It’s just-past-Halloween and stores are filled with cinnamon-scented pinecones, turkey decor, and Christmas ornaments. The holidays are here. And, if you don’t have your...
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How to Cultivate a Female-Friendly Cannabis Brand
With recreational cannabis use legal in nine states (and soon a 10th, Michigan), the District of Columbia, and in Canada, the cannabis industry is steadily growing. But to grow even more quickly,...
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5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)
Many people want to start a clothing line or clothing brand. After all, how difficult could it be? The truth is that clothing brands become successful in part because they’re created by people who are...
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2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
Logo design with bright colors, creative typography, and signage mock-up by zeste/crowdspring. Small businesses and startups have to compete in an increasingly noisy world, often against large,...
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